RADIUS was founded on the Caribbean island of Tortola. James O'Halloran and Kevin Foley were architects who were fascinated by the idea of a functional and enjoyable toothbrush. They were appalled at the small head, hard toothbrushes of the day. Research indicates that the major problem in oral hygiene is that of compliance -people don't use toothbrushes for long enough and tend to keep their toothbrush for too long. Dentists believe that with diligence - teeth and gums could be perfectly maintained for a lifetime.
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